BDL is seeking a skilled Performance Marketing Manager to independently plan, execute, optimize, and scale digital campaigns across multiple platforms. This role focuses on turning media spend into measurable business impact, driving awareness, trials, consideration, and sales for FMCG brands.

Job Information

Job Highlights

• Lead end-to-end performance campaigns across Meta, Google, YouTube, TikTok

• Optimize digital media for conversions, trials, and ROI

• Collaborate with Brand, Content, and Sales teams

Job Description

The Performance Marketing Manager will manage all digital performance campaigns, analyze results, provide insights, and collaborate cross-functionally to ensure campaigns drive tangible business growth.

Responsibilities

• Performance Strategy & Execution: Plan, launch, and manage campaigns across Meta, Google (Search, Display, YouTube), TikTok, and other platforms

• Translate brand objectives into measurable media strategies

• Own campaign structures, audience segmentation, bidding, and budget allocation

• Optimization & Growth: Continuously optimize campaigns, run A/B tests on creatives, audiences, formats, and landing pages

• Identify scale opportunities while maintaining efficiency and ROI

• Analytics & Reporting: Track campaign performance using dashboards, GA, and other analytics tools

• Monitor KPIs: CPA, ROAS, CTR, CPM, CAC, conversion rates

• Prepare performance reports connecting media spend to business outcomes

• Cross-Functional Collaboration: Work closely with Brand, Content, Creative, and Sales teams to align messaging and execution

• Support product launches, promotions, and trade-led campaigns with digital amplification

• Platform & Market Awareness: Stay updated with ad platforms, policies, and emerging opportunities

Requirements

• 5+ years in performance/digital marketing, preferably in FMCG

• Deep experience managing campaigns on Meta, Google Ads, YouTube, and TikTok

• Full-funnel marketing expertise: awareness → consideration → conversion

• Proven ability to manage significant media budgets

• Strong analytical and reporting skills

• Experience working closely with creative and content teams

Preferred Qualifications

• FMCG, retail, or high-volume consumer product experience

• Experience driving trials, sampling, or offline-to-online conversions

• Knowledge of attribution models and media measurement frameworks

Additional Information

• Industry: FMCG

• Location: Ikeja, Nigeria

• Benefits: Competitive salary, career growth opportunities

Company Overview

BDL (Blume Distribution Limited) is a leading FMCG distribution company focused on leveraging digital marketing, brand growth, and innovation to drive nationwide sales and consumer engagement.

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