BDL is seeking a Category Development Manager to drive category growth, optimize product assortment, and develop strategies that increase market share and boost sales performance across Lagos and Oyo. This role requires strong analytical skills, market insight, and the ability to collaborate with cross-functional teams.

Job Information

Job Highlights

• Lead category growth strategies for FMCG across multiple channels

• Analyze sales and market data to drive insights

• Collaborate with sales, marketing, and key account teams

Job Description

The Category Development Manager will develop tailored strategies for product assortment, merchandising, and trade promotions. The role ensures consistent brand presence, drives revenue growth, and supports regional sales teams with data-driven insights and guidance.

Responsibilities

1. Category Strategy & Planning:

   • Develop and implement category growth strategies

   • Conduct market and competitor analysis

   • Recommend channel-specific initiatives for General Trade, Modern Trade, and HORECA

2. Product Assortment & Merchandising:

   • Optimize SKU assortment per channel, region, and customer type

   • Lead category visibility initiatives (planograms, POS, displays)

   • Ensure consistent brand presence and shelf standards

3. Trade Marketing & Promotions:

   • Plan and execute trade promotions to drive sales and awareness

   • Evaluate promotion performance and provide insights

   • Collaborate with marketing and sales teams for seamless activation

4. Sales Support & Collaboration:

   • Work with regional sales managers, TSMs, and key accounts

   • Provide category training and market insights

   • Track competitor activities for strategic response

5. Data Analytics & Reporting:

   • Analyze sales, category performance, and market share trends

   • Develop monthly dashboards and performance presentations

   • Recommend actions to improve distribution, share of shelf, and revenue

Requirements

• Minimum 5 years’ experience in category management, trade marketing, or sales within FMCG

• Strong analytical skills with proficiency in Excel/Google Sheets

• Experience in Lagos and/or Oyo markets is an advantage

• Excellent communication, presentation, and stakeholder-management skills

Key Competencies

• Category & Channel Knowledge

• Market & Consumer Insight

• Analytical Thinking

• Project Management

• Negotiation & Influencing Skills

• Stakeholder Collaboration

• Results-Oriented

Additional Information

• Candidates must be based in Lagos and Oyo

• Field visits required for merchandising and execution

• Industry: FMCG

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